Blogs have been around since the 1990s, and with the ever-changing internet, how on earth can they still be relevant? As a small business, do you really need to take the time to create blogs? If you want to drive visitors to your website and nurture your current customers—YES, you do.

Blogs have been around since the 1990s, and with the ever-changing internet, how on earth can they still be relevant? As a small business, do you really need to take the time to create blogs? If you want to drive visitors to your website and nurture your current customers—YES, you do.

Over the last few years, I have worked closely with women solopreneurs and noticed a disturbing trend—so much so that I felt I had to write about it. It seems there is a shared language among women who have ventured out to start their own businesses—and I want to encourage them to stop it!

When working with clients, they often want to use colors they like, which is entirely natural. However, when designing a website with specific objectives, understanding the psychological impact of colors is critical, as it can influence your visitors' perceptions and behaviors. Here is an overview of how colors affect emotions.

One of the questions I get asked a lot is, "Do I really need to get professional photos for my website?" My reply is always YES, professional photos will uplevel your website and will be well worth the investment. Most of the time, that is not the answer my clients want to hear. I get it. For many small businesses, it feels like a luxury. But trust me on this one: professional photography on a website can significantly impact how your visitors perceive you, your services, and your products.

When users have a positive and efficient experience on your website, they are more likely to engage (sign up for an email, read a blog, make a purchase, or schedule a call), share your site, and return to it. Here are 8 surefire tips for creating a great UX on your website.

If you love working for yourself but struggle with distractions, staying motivated, and feeling a little lost, don’t worry—that is perfectly normal. Just like we need to learn new skills for a new job, we need skills to help us work independently. Here is some advice from the trenches!

Fall is a time to rejuvenate and recommit to who you want to be and the kind of work you want to do in the world! Here are some ideas to help get you going.

You are a small business with a limited budget—so how do you still craft an effective marketing strategy to help you grow your business? It is possible with some thoughtful planning, creativity, and resourcefulness. Here's a guide to help you develop your own unique, winning marketing strategy without overspending.

Your website’s homepage is the most important page on your site. Unfortunately, it is also one of the most difficult pages to write. You need to grab your visitor’s attention quickly, get them interested, provide enticing doorways to the other pages on your site, and motivate them to take action. Wow! But don’t worry; in this blog, I’ll share the most important content and design elements you need for a winning homepage.

Writing reveals. It is an act of discovery that supports personal growth, creativity, and physical wellbeing. We write for many reasons: to tell our story—and in the act of telling, gain a deeper understanding. We write to explore our feelings, tease out ideas and articulate our vision. We write to release pain and frustration and to bring coherence to complex issues and trauma. Although the desire to write is centuries old, it is only in the last few decades that we have begun to understand the physical, emotional, and mental benefits of writing.

A critical part of the website design process is implementing a comprehensive SEO strategy. Why? Because once you go through all the work of creating your website's strategy, content, and design, you want your potential customers to find it on the very crowded, very noisy internet. It is not quite as easy as "build it and they will come." You need SEO to do that.

Your font is the one constant element throughout your site. In this blog I share some of my favorite font pairings to level up your website – bringing professionalism, playfulness, and glamour, depending on what you want to convey.